What is mystery shopping and how it can help you and your business?
Mystery shopping or a mystery customer is a tool/person used externally by companies, businesses to measure quality of service, or compliance with regulations, or to gather specific information about the product and services.
There are many ways that mystery shopping can be benefiting to you and your business.
Meeting with the company that provides the mystery shopping is your first step to more free time, more time for your family and finding out what happens at your restaurant where you are not there, how your clients are treated and the product knowledge and efficiency of you staff.
Second step is drawing up a survey model and agreeing on it. It will define what information and improvement factors that the client wishes to measure.
Third step is where the company sends their mystery shoppers with clearly given instructions to your restaurant to test your staff on their product knowledge, customer service, promptitude, speed of the service and service itself.
Fourth step is generating a full report with possible solutions and handing it to the owner. Explaining all the strong and week sides how the solutions can be implemented and benefiting.
Fifth and the last step is working to implement the solutions effectively and having your business grow further.
Benefits of mystery shopping are numerous
- Improving your service levels
- Checking your staffs performance
- Understanding clear your customers needs
- Keeping your customers satisfied at all time
- Increase in your sales figures
- Increase customer loyalty
- Improve your brand image
- Beat your competitors
- Stimulate business growth